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Tools for the New Millennium

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Developing a website that gets internet traffic requires hard work. If you want to do the work yourself here are some helpful pointers...

The design of a website is NOT about graphics or programming. It is the about marketing of your product or service to an unseen market audience that must first find your company on the World Wide Web. Our partnership with Procon Management Services allows us to develop professional looking websites that get results.


Content

The first step in developing a great site is first focusing on who your intended is audience and what products/services are you want to promote. Based on that information you need to develop a list of keywords that will be used throughout your site. Using the clearly defined list of keywords you now can develop the content of your web site The content of your website should be easy to read and understand. Writing good web content takes a lot of thought and rewrites. Use colors, underlining and white space to make your points stand out. Make sure all directions are clearly noted on your site.


Design

Think about the "look and feel" of your website. Your site will be a statement about your company! So look at other sites including your competitors. Keep notes about what you like and what could work for your company. Keep in mind how long it takes for a site to load on your system. (The industry rule of thumb is that if a site that takes more than 30 seconds to load at least 50% of the visitors will leave). The use of graphics says very little about your company and can directly impact the performance ("negatively ") of your site. Now take all of those great ideas and start drawing (a mock up) the layout of a potential website. (Take your time…great work is not done in a day!). Make sure the pages flow and that there is a uniform in look and feel from page to page.



Marketing

Well, you are two-thirds of the way there. Now comes the most critical piece of marketing your site. All of your work will go to waste if you have no visitors. You need to submit your site to the various search engines. Actually being posted on the various search engines can take anywhere from 1 day to 8 weeks. In addition you will need to actively market your site:
  • Marketing of a site is a never ending process
  • You need to be referred by other websites to drive traffic
  • Consider setting up an Affiliate Program for your site
  • Include your site on company communication i.e. business cards, letterhead, etc.
  • Try different marketing ideas to find the one(s) that work



  • Professional Help

    So maybe developing a website on your own is a little more than you thought? Let us help you get where you want to be. Partnering with our company we will get you there quickly and painlessly. Just need a basic site?
  • Five Web Pages
  • Development of Keywords and Phrases
  • A Maximum of 150 Words Per Page
  • A Maximum of 5 images
  • Email Form
  • Two Alias Email Contacts
  • Assistance with your URL Name
  • Submittal to the Search Engines
  • 1 Year of Web Hosting
  • Only $695.00      Learn More


     

     

    Presented by 
    Procon Management Services of Florida dba AMS Group
    Tel: +1 954.340.2990
    Fax: +1 954.340.2963

    Email: Sales/Customer Service

     

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